Generative Engine Optimization · GEO

Make your brand cited in the age of AI search

I'm Riven. This is where I share first-hand insights on GEO (Generative Engine Optimization), actionable playbooks, and my courses and events.

Latest insights

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AI Now Places the Order for You: A Deep Dive into Agentic Commerce and the Next Decade of Brand E-commerce
· 10 min read

AI Now Places the Order for You: A Deep Dive into Agentic Commerce and the Next Decade of Brand E-commerce

Cross-border Riven breaks down Agentic Commerce — as AI shifts shopping from "people browsing stores" to "agents buying for you," it rewrites the rules for brand e-commerce and going global. How products get ingested, aggregated and purchased by AI, the split between the ACP/UCP open ecosystem and Amazon's Rufus walled garden, and new playbook metrics like Share-of-Card and DTC capture rate.

Anker Lists in Hong Kong: How an "Accessory King" Is Fighting Its Way Into the AI Era — and What Cross-Border Brands Should Learn
· 8 min read

Anker Lists in Hong Kong: How an "Accessory King" Is Fighting Its Way Into the AI Era — and What Cross-Border Brands Should Learn

On the day Anker Innovations completes its A+H dual listing, Riven unpacks what this "playbook of Chinese DTC globalization" got right — RMB 30.5B revenue in 2025, 9.48% R&D intensity, Amazon share deliberately cut to 52%, the Anker/eufy/soundcore brand matrix, and its pivot from accessory king to edge-AI and embodied intelligence. Plus a GEO-lens take on AI-era brand marketing and 6 takeaways for cross-border brands and agencies.

Who Wins the E-Bike Category Inside AI Answers? We Scraped the Whole Track with GEOly
· 4 min read

Who Wins the E-Bike Category Inside AI Answers? We Scraped the Whole Track with GEOly

Riven and GEOly AI decode the e-bike category's AI landscape from GEOly industry data — 14 sub-categories / 115 topics / 1.65M monthly AI queries, GEO leader Lectric, median price $1,221 (70% under $1,500), Reddit as the 99%-direct citation base, and Lectric topping both the GEO and GEM ad leaderboards. With 5 first-party data charts.

GEO Academy

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196 courses · 5 tracks · 5 certifications, from beginner to enterprise.

Track 1 · Foundations

GEO Foundations

Build core GEO awareness from the ground up.

36 courses 6 modules
Track 2 · Intermediate

GEO Intermediate

Strategy, data, tools and technical implementation.

60 courses 10 modules
Track 3 · Advanced

GEO Advanced

Enterprise strategy, attribution and expert skills.

48 courses 8 modules
Track 4 · Specialist

Agentic Commerce

AI shopping, agentic commerce and conversion.

36 courses 6 modules
Track 5 · Specialist

Reddit GEO Specialty

Reddit as a top AI citation source — get cited in AI answers.

16 courses 4 modules

Upcoming events

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2026 6 月 认证集训营

GEO Specialist 认证集训

📍 上海 · 20 人
2026 7 月 伙伴交流会

电商 GEO 伙伴闭门会

📍 杭州 · 30 人
2026 8 月 公开分享课

跨境电商 GEO 策略

📍 广州 · 50 人