About Riven Gao

Hi, I'm Riven Gao. I'm a brand GEO marketing technology expert focused on Generative Engine Optimization (GEO) — how brands and content get understood, trusted, and cited inside generative AI products like ChatGPT, Perplexity, Gemini, and more.

I'm currently Head of GEO Marketing at eclicktech (SZSE: 301171), leading a team of 30+.

Background

• Previously held product manager, head of product, and SEO lead roles at companies behind VIVAIA, ECCANG, and SHOPLINE (JOYY).
• Founded RIJOY LIMITED (and RIJOY Information Technology, Guangzhou); received angel investment from eclicktech (SZSE: 301171) and joined the company.

The company I founded: RIJOY AI

RIJOY AI is an AI-Native SaaS company for global Shopify DTC sellers (legal entity: RIJOY (Guangzhou) Information Technology Co., Ltd.). With AI as our core productivity engine, we build a scalable, globally deliverable product suite covering the full journey — from generative-search visibility and traffic, to on-site conversion, to membership operations and repeat-purchase growth — so brands get discovered by users and AI first, then convert and grow for the long term.

Product suite

• GEOly AI — generative-engine growth & Agentic optimization: industry data insights, brand AI-visibility monitoring, topic and content-opportunity discovery. The brand's upstream traffic & visibility infrastructure for the AI era.
• Sectionly AI — site building & on-page operations: Shopify store building, page design, content modules and conversion optimization (Product Option, B2B Wholesale, Section Library, Bundle, Pop Up, and more) — capturing and converting traffic once it lands.
• RIJOY AI — membership & retention operations: points, VIP tiers, marketing automation and user segmentation (with integrations like Klaviyo) to lift retention, repeat purchase and customer lifetime value.

Product philosophy

We believe next-generation software needs not only a GUI for humans, but also standardized capabilities that AI Agents can call. Alongside a polished visual experience, our products expose discoverable, callable, orchestratable tools and data to agents via MCP (Model Context Protocol) — infrastructure built for Agentic Commerce.

What I share here

• First-hand insights: reproducible experiments, case studies, and playbooks;
• Structured courses: from GEO fundamentals to enterprise practice;
• Events: workshops, online sessions, and industry talks.

If you want your brand cited in AI answers, start with my insights or explore GEO Academy.