Certifications
Five certification paths from beginner to industry-leading. Complete the matching courses and pass the exam to earn an official certificate.
Cert 1 Valid Lifetime
GEO Foundations Certification
GEO Foundations 认证 Proves core GEO competency—showcase on your résumé / LinkedIn; a plus for entry-level roles.
- Audience
- GEO beginners & marketing switchers
- Track
- GEO Foundations · 36 lessons
- Unlock requirement
- Complete ≥80% of GEO Foundations (29 lessons)
- Exam format
- Online quiz · 60 min · 50 questions (single 40% + multi 30% + true/false 30%)
- Pass score
- 60 / 100
- Exam fee
- Free (included with Foundations) ｜ Retake ¥199/次
Score bands
Pass 60–69Certified 70–79Advanced 80–89Distinction 90–100
Cert 2 Valid 2 years
GEO Strategist Certification
GEO Strategist 认证 Proves GEO strategy-planning ability—suited to management roles and leading team execution.
- Audience
- Marketing managers, brand leads, content strategists
- Track
- GEO Intermediate · Strategy/Content/Platform modules
- Unlock requirement
- Complete ≥28 core Intermediate lessons + submit 1 strategy plan
- Exam format
- Online quiz + case analysis · 90 min · 40 questions + 1 case (MCQ 60% + case 40%)
- Pass score
- 70 / 100
- Exam fee
- Free (included with Grow+) ｜ Retake ¥349/次
Score bands
Certified 70–79Senior 80–89Expert 90–100
Cert 3 Valid 2 years
GEO Technical Specialist Certification
GEO Technical 认证 Proves GEO technical implementation skills—configure and optimize independently.
- Audience
- Technical SEOs, front-end developers, technical marketers
- Track
- GEO Intermediate · Entity/Schema/Crawlers + Advanced tech
- Unlock requirement
- Complete ≥24 technical lessons + pass the hands-on pre-check
- Exam format
- Online quiz + hands-on demo · 90 min · 35 questions + hands-on (MCQ 50% + practical 50%)
- Pass score
- 70 / 100
- Exam fee
- Free (included with Grow+) ｜ Retake ¥349/次
Score bands
Certified 70–79Senior 80–89Expert 90–100
Cert 4 Valid 1 year
Agentic Commerce Specialist Certification
Agentic Commerce 认证 Proves end-to-end AI-shopping optimization skills—a professional credential in e-commerce AI.
- Audience
- E-commerce operators, product managers, DTC brand leads
- Track
- Agentic Commerce specialty · 36 lessons
- Unlock requirement
- Complete ≥30 Agentic Commerce lessons + submit a platform-config plan
- Exam format
- Online quiz + platform configuration · 75 min · 30 questions + config (MCQ 60% + config 40%)
- Pass score
- 70 / 100
- Exam fee
- Free (included with Plus) ｜ Retake ¥599/次
Score bands
Certified 70–79Senior 80–89Expert 90–100
Cert 5 Top official credential Valid 3 years
GEOly Certified Professional (GCP)
GEOly Certified Professional GEOly's highest official credential: expert directory, priority project referrals, annual summit invite, Partner status.
- Audience
- GEO consultants, agencies, enterprise leaders, trainers
- Track
- All 180 lessons · comprehensive
- Unlock requirement
- Complete ≥144 lessons + hold ≥2 individual certs + submit a real-world project
- Exam format
- Comprehensive exam + project defense · 180 min + 45 min defense · 80 questions + project (MCQ 40% + case 30% + defense 30%)
- Pass score
- 75 / 100
- Exam fee
- Free (included with Advanced+) ｜ Retake ¥999/次
Score bands
Professional 80–89Master 90–100
Prove your GEO expertise with a certification
Buy the matching course pack to get your first exam free. The Foundations certification starts at just ¥299.