Curriculum Map
5 tracks × 34 modules × 196 lessons—a complete GEO + Agentic Commerce capability system.
GEO Foundations
Low-priced entry product that builds core GEO understanding and converts learners into paid advanced tracks.
| Module | Description | Lessons | Core coverage |
|---|---|---|---|
| GEO Fundamentals | Build foundational understanding of GEO. | 8 | What GEO is, why it matters, and how it differs from SEO/AEO. $39 entry product. |
| AI Search Ecosystem | Understand the AI search engine landscape. | 6 | Platforms including ChatGPT, Perplexity, and Google AI Overview. |
| Core GEO Concepts | Master core GEO terminology and metrics. | 6 | Citation Rate, AIGR, Entity, and Schema basics. |
| Content Optimization Basics | Foundational content structure and writing. | 6 | AI-friendly content structure, headline optimization, and summary writing. |
| Technical Fundamentals | Foundational understanding of technical configuration. | 5 | robots.txt basics, llms.txt overview, and crawler concepts. |
| Case Study Intro | Spark interest through successful case studies. | 5 | Brand GEO success stories and industry use cases. |
GEO Intermediate
Core paid content covering four dimensions: strategy, data, tools, and technology.
| Module | Description | Lessons | Core coverage |
|---|---|---|---|
| Strategy & Methodology | Systematic GEO strategy framework. | 8 | GEO strategic planning, content strategy, and channel strategy. |
| Advanced Content Optimization | Advanced content optimization techniques. | 8 | Semantic optimization, entity content, citation optimization, and structured writing. |
| Entity SEO in Practice | Methods for optimizing entity signals. | 6 | Entity recognition, Knowledge Graph, and entity linking optimization. |
| Applied Schema Techniques | Structured data markup. | 6 | Schema type selection, implementation methods, and validation testing. |
| AI Crawler Governance | Crawler management and configuration. | 6 | Advanced robots.txt, llms.txt configuration, and crawler monitoring. |
| Data Analytics Basics | Monitoring and analyzing GEO performance. | 6 | Traffic attribution, Citation tracking, and performance reporting. |
| Getting Started with Tools | Using GEO tools. | 6 | GEOly platform, monitoring tools, and analytics tools. |
| Platform Optimization Strategy | Targeted optimization for major AI platforms. | 6 | ChatGPT optimization, AI Mode, Perplexity optimization, and Claude optimization. |
| Competitive Analysis Methods | Analyzing competitors' GEO. | 4 | Competitor AI visibility analysis, gap identification, and strategy benchmarking. |
| Case Study Breakdowns | In-depth analysis of intermediate cases. | 4 | Breakdowns of B2B, B2C, and e-commerce industry cases. |
GEO Advanced
Advanced content covering enterprise-grade solutions, advanced attribution, competitive analysis, and expert skills.
| Module | Description | Lessons | Core coverage |
|---|---|---|---|
| Advanced Strategy Design | Enterprise-grade GEO strategy. | 8 | Multi-brand strategy, international GEO, and enterprise integration strategy. |
| Advanced Data Attribution | Complex attribution models. | 6 | Multi-touch attribution, incrementality analysis, and advanced ROI calculation. |
| Deep Technical Optimization | Advanced technical implementation. | 6 | Dynamic Schema, API integration, automated configuration, and Agent Readiness. |
| Understanding AI Algorithms | Deep understanding of AI engines. | 6 | LLM principles, Retrieval mechanisms, and ranking factors in depth. |
| Advanced Tool Development | Tool customization and integration. | 6 | API development, automated workflows, and custom reporting. |
| Enterprise Deployment | Large-scale GEO implementation. | 6 | Team collaboration, process design, and quality control. |
| Industry-Specific Optimization | Deep vertical-industry solutions. | 6 | Specialized solutions for finance, healthcare, e-commerce, and SaaS. |
| Advanced Case Studies | Cases for complex scenarios. | 4 | Enterprise success stories, failure retrospectives, and best practices. |
Agentic Commerce
Cutting-edge specialization covering AI shopping, agentic commerce, platform integration, and conversion optimization.
| Module | Description | Lessons | Core coverage |
|---|---|---|---|
| Agentic Commerce Basics | Understanding agentic commerce. | 6 | What Agentic Commerce is and the AI Agent shopping flow. |
| Platform Integration in Practice | Integration methods for major platforms. | 8 | OpenAI Product Feed, Shopify MCP, and Google AI Shopping. |
| Product Data Optimization | Optimizing product data structure. | 6 | Feed structure, SKU optimization, and Variant management. |
| Building Trust Signals | Authority and trust optimization. | 6 | Review optimization, Trust Signals, and brand authority. |
| Conversion Path Optimization | Improving AI shopping conversion. | 6 | Checkout Readiness, purchase flow, and conversion tracking. |
| Agentic Commerce Case Studies | Real-world cases and trends. | 4 | Success stories, platform trends, and future outlook. |
Reddit GEO Specialty
Reddit is one of the most important sources for generative engines—ChatGPT, Google AI Overviews, and Perplexity cite Reddit heavily. This specialization teaches you to build authentic, high-quality signals on Reddit that AI can understand and cite.
| Module | Description | Lessons | Core coverage |
|---|---|---|---|
| Reddit as an AI Source | Understand why Reddit is the top GEO source. | 4 | Reddit's status as a source, LLM citation mechanisms, per-platform weighting, and citable characteristics. |
| Subreddit & Content Strategy | Choose the right communities and produce citable content. | 4 | Subreddit selection, content structure, Q&A strategy, headlines, and entities. |
| Community Management & Compliance | Engage authentically, avoid bans, and build trust. | 4 | Authentic participation, rule red lines, Karma reputation, and handling negativity. |
| Monitoring & Citation Tracking | Monitor mentions, track AI citations, and attribute results. | 4 | Brand monitoring, AI citation tracking, performance attribution, and case studies. |
See the detailed catalog for every lesson
All 196 lessons come with codes, levels, types, durations, certification status and skill tags—filter by track, level or type.