Course Catalog

196 lessons, fully cataloged. Lessons marked Free preview can be watched for free.

196 lessons

Code Course title Level Type Duration Cert
GEO-F-001 What Is GEO: An Introduction to Generative Engine Optimization Free preview Foundations Concept 15 min
GEO-F-002 The Origins and Evolution of GEO: From SEO to the AI Era Foundations Concept 18 min
GEO-F-003 GEO vs SEO vs AEO: The Essential Differences Between Three Optimization Approaches Free preview Foundations Comparison 20 min
GEO-F-004 Why Brands Need GEO: The Visibility Crisis in the AI Search Era Foundations Strategy 15 min
GEO-F-005 The Core Goal of GEO: Getting Cited and Recommended by AI Foundations Concept 12 min
GEO-F-006 The Complete GEO Workflow: From Content to Citation Foundations Concept 18 min
GEO-F-007 GEO Use Cases: B2B, B2C, E-commerce, and SaaS Foundations Case study 15 min
GEO-F-008 GEO Cost and Return Expectations: Setting a Realistic ROI Foundations Strategy 12 min
GEO-F-009 The AI Search Engine Landscape: Who Is Reshaping Search Free preview Foundations Concept 20 min
GEO-F-010 ChatGPT Search: OpenAI's Search Ambitions Foundations Platform 18 min
GEO-F-011 Perplexity: The Face of AI-Native Search Foundations Platform 18 min
GEO-F-012 Google AI Overview: A Legacy Giant's AI Transformation Foundations Platform 18 min
GEO-F-013 Claude, Gemini, and Other AI Search Players Foundations Platform 15 min
GEO-F-014 Shifts and Trends in AI Search User Behavior Foundations Concept 15 min
GEO-F-015 Citation Rate: The Core Metric of AI Citations Free preview Foundations Concept 15 min
GEO-F-016 AIGR: Visibility Within AI-Generated Responses Foundations Concept 15 min
GEO-F-017 Entities: The Building Blocks of How AI Understands Brands Free preview Foundations Concept 18 min
GEO-F-018 An Introduction to Schema and Structured Data Foundations Technical 18 min
GEO-F-019 AI Sources: Where AI Gets Its Information Foundations Concept 15 min
GEO-F-020 How GEO Relates to Traditional SEO Metrics Foundations Comparison 15 min
GEO-F-021 The Defining Traits of AI-Friendly Content Foundations Strategy 15 min
GEO-F-022 Titles and Summaries: Helping AI Quickly Understand Your Content Foundations Strategy 15 min
GEO-F-023 Content Structuring: A Clear, Hierarchical Information Architecture Foundations Strategy 18 min
GEO-F-024 The GEO Value of FAQ and Q&A Content Foundations Strategy 12 min
GEO-F-025 Data and Facts: The Content Elements AI Prefers Foundations Strategy 12 min
GEO-F-026 Avoiding AI Misinterpretation: Principles of Content Clarity Foundations Strategy 12 min
GEO-F-027 robots.txt Basics: The First Step in Controlling Crawlers Free preview Foundations Technical 15 min
GEO-F-028 Introducing llms.txt: A New Standard Built for AI Foundations Technical 15 min
GEO-F-029 AI Crawlers vs Traditional Crawlers: Key Differences Foundations Technical 12 min
GEO-F-030 How Website Technical Health Relates to GEO Foundations Technical 12 min
GEO-F-031 An Introduction to the GEO Technical Checklist Foundations Tools 15 min
GEO-F-032 A Brand GEO Success Story: From Zero to AI Recommendation Foundations Case study 20 min
GEO-F-033 A Beginner GEO Case Study for B2B Companies Foundations Case study 18 min
GEO-F-034 A Beginner GEO Case Study for E-commerce Brands Foundations Case study 18 min
GEO-F-035 A Beginner GEO Case Study for SaaS Products Foundations Case study 18 min
GEO-F-036 Common GEO Mistakes and How to Avoid Them Foundations Strategy 15 min
GEO-I-001 The GEO Strategy Framework: Building Systematic Thinking Intermediate Strategy 25 min
GEO-I-002 GEO Goal Setting and KPI System Design Intermediate Strategy 22 min
GEO-I-003 Content Strategy: Planning Content for the AI Era Intermediate Strategy 25 min
GEO-I-004 Channel Strategy: Multi-Platform GEO Deployment Intermediate Strategy 22 min
GEO-I-005 From Keywords to Entities: Reframing Search Intent Intermediate Strategy 20 min
GEO-I-006 The GEO Priority Matrix: A Method for Allocating Resources Intermediate Strategy 20 min
GEO-I-007 GEO and SEO Synergy Strategies Intermediate Strategy 22 min
GEO-I-008 Writing and Presenting a GEO Strategy Document Intermediate Tools 18 min
GEO-I-009 Semantic Optimization: Helping AI Deeply Understand Content Intermediate Strategy 25 min
GEO-I-010 Entity-Centric Content Creation: Writing Around Entities Intermediate Strategy 25 min
GEO-I-011 Citation Optimization: Writing Techniques to Boost Citation Rate Intermediate Strategy 22 min
GEO-I-012 Structured Writing: Information Hierarchy and Logic Intermediate Strategy 20 min
GEO-I-013 Building Authoritative Content: Citing Data and Sources Intermediate Strategy 20 min
GEO-I-014 Long-Form vs Short-Form: A GEO Content Length Strategy Intermediate Strategy 18 min
GEO-I-015 The GEO Value of Multimedia Content Intermediate Strategy 18 min
GEO-I-016 Content Update and Iteration Strategies Intermediate Strategy 18 min
GEO-I-017 The Core Principles of Entity SEO: A Deep Dive Intermediate Technical 28 min
GEO-I-018 Building Brand Entities: Knowledge Graph Optimization Intermediate Technical 25 min
GEO-I-019 Entity Recognition and Relationship Mapping Intermediate Technical 25 min
GEO-I-020 Entity Linking to Wikipedia and Authoritative Sources Intermediate Technical 22 min
GEO-I-021 Optimizing Product Entities and Service Entities Intermediate Technical 22 min
GEO-I-022 Entity SEO Auditing and Diagnostics Intermediate Tools 20 min
GEO-I-023 Schema.org In Depth: Understanding and Choosing Types Intermediate Technical 28 min
GEO-I-024 Organization Schema: Marking Up Company Information Intermediate Technical 22 min
GEO-I-025 Product Schema: Structuring Product Information Intermediate Technical 22 min
GEO-I-026 Article and FAQ Schema in Practice Intermediate Technical 22 min
GEO-I-027 Schema Validation and Testing Methods Intermediate Tools 18 min
GEO-I-028 Schema Implementation Best Practices and Common Errors Intermediate Technical 20 min
GEO-I-029 The AI Crawler Landscape: Identifying Major Crawlers Intermediate Technical 25 min
GEO-I-030 Advanced robots.txt Configuration: A Focus on AI Crawlers Intermediate Technical 25 min
GEO-I-031 The Complete llms.txt Configuration Guide Intermediate Technical 28 min
GEO-I-032 Crawler Access Log Analysis and Monitoring Intermediate Data 22 min
GEO-I-033 Selective Access: A Content Visibility Strategy Intermediate Strategy 20 min
GEO-I-034 A Crawler Governance Framework Intermediate Strategy 22 min
GEO-I-035 Building a GEO Performance Monitoring System Intermediate Data 25 min
GEO-I-036 AI Traffic Attribution: Source Identification and Tracking Intermediate Data 28 min
GEO-I-037 Citation Tracking and Analysis Methods Intermediate Data 25 min
GEO-I-038 Designing and Presenting GEO Performance Reports Intermediate Tools 22 min
GEO-I-039 GEO Data Visualization Best Practices Intermediate Tools 20 min
GEO-I-040 Integrating GEO Data with Traditional Analytics Intermediate Data 22 min
GEO-I-041 A Detailed Look at GEOly's Core Features Intermediate Tools 30 min
GEO-I-042 Hands-On with GEOly AI Visibility Monitoring Intermediate Tools 25 min
GEO-I-043 Using GEOly's Competitor Analysis Features Intermediate Tools 22 min
GEO-I-044 Exporting and Sharing GEOly Reports Intermediate Tools 18 min
GEO-I-045 Comparing Third-Party GEO Monitoring Tools Intermediate Tools 20 min
GEO-I-046 GEO Tool Stacks and Workflow Design Intermediate Tools 22 min
GEO-I-047 The Complete Guide to ChatGPT GEO Optimization Intermediate Platform 30 min
GEO-I-048 Perplexity Optimization: Strategy and Practice Intermediate Platform 28 min
GEO-I-049 Methods for Optimizing for Google AI Overview Intermediate Platform 28 min
GEO-I-050 Claude Search Optimization Strategies Intermediate Platform 22 min
GEO-I-051 Optimizing for Gemini and Bing Copilot Intermediate Platform 22 min
GEO-I-052 Multi-Platform GEO Synergy Strategies Intermediate Strategy 25 min
GEO-I-053 A Framework for Analyzing Competitor AI Visibility Intermediate Data 25 min
GEO-I-054 Reverse-Engineering Competitor GEO Strategies Intermediate Strategy 25 min
GEO-I-055 Identifying Competitor Gaps and Discovering Opportunities Intermediate Strategy 22 min
GEO-I-056 Competitor Monitoring and Alert Mechanisms Intermediate Tools 20 min
GEO-I-057 An Advanced B2B GEO Case Study: A Deep Breakdown Intermediate Case study 30 min
GEO-I-058 An Advanced E-commerce Brand GEO Case Study Intermediate Case study 28 min
GEO-I-059 An Advanced SaaS Product GEO Case Study in Practice Intermediate Case study 28 min
GEO-I-060 Cross-Industry GEO Best Practices: A Summary Intermediate Case study 25 min
GEO-A-001 An Enterprise GEO Strategic Planning Methodology Advanced Strategy 35 min
GEO-A-002 Multi-Brand GEO Strategy: Managing a Brand Portfolio Advanced Strategy 30 min
GEO-A-003 International GEO: Multilingual, Multi-Market Strategy Advanced Strategy 32 min
GEO-A-004 Deeply Integrating GEO with Brand Building Advanced Strategy 28 min
GEO-A-005 Crisis Management: Handling AI Mis-Citations and Negative Information Advanced Strategy 25 min
GEO-A-006 Advanced GEO Budget Planning and Resource Allocation Advanced Strategy 25 min
GEO-A-007 Designing and Iterating a Long-Term GEO Roadmap Advanced Strategy 28 min
GEO-A-008 GEO Strategy Reporting and Executive Communication Advanced Strategy 22 min
GEO-A-009 Multi-Touch Attribution Models: The Complexity of Attributing AI Traffic Advanced Data 35 min
GEO-A-010 Incrementality Analysis: The True Business Contribution of GEO Advanced Data 30 min
GEO-A-011 Advanced GEO ROI Calculation and Modeling Advanced Data 32 min
GEO-A-012 Predictive Analytics: GEO Performance Forecasting Models Advanced Data 28 min
GEO-A-013 Advanced Applications of A/B Testing in GEO Advanced Data 25 min
GEO-A-014 GEO Data Warehousing and BI Integration Advanced Technical 28 min
GEO-A-015 Dynamic Schema: Programmatic Structured Data Generation Advanced Technical 32 min
GEO-A-016 API Integration: Automating GEO Data Collection Advanced Technical 30 min
GEO-A-017 Automating GEO Configuration and Deployment Advanced Technical 28 min
GEO-A-018 GEO Technical Solutions for Content at Scale Advanced Technical 30 min
GEO-A-019 Integrating Headless CMS with GEO Advanced Technical 25 min
GEO-A-020 The Impact of CDN and Edge Computing on GEO Advanced Technical 22 min
GEO-A-021 How LLMs Work: Understanding How AI Thinks Advanced Concept 40 min
GEO-A-022 Retrieval Mechanisms: How AI Retrieves Information Advanced Concept 35 min
GEO-A-023 A Deep Study of AI Ranking Factors Advanced Concept 30 min
GEO-A-024 RAG Architecture and Its Relationship to GEO Advanced Technical 32 min
GEO-A-025 The Impact of AI Model Updates on GEO and How to Respond Advanced Strategy 25 min
GEO-A-026 Cutting-Edge Research: Interpreting GEO Academic Papers Advanced Concept 28 min
GEO-A-027 The GEOly API Development and Integration Guide Advanced Tools 35 min
GEO-A-028 Building Automated GEO Workflows Advanced Tools 30 min
GEO-A-029 Developing Custom GEO Reporting Systems Advanced Tools 28 min
GEO-A-030 Building Custom GEO Monitoring Dashboards Advanced Tools 30 min
GEO-A-031 AI-Assisted GEO Content Generation Tools Advanced Tools 25 min
GEO-A-032 Integrating and Selecting GEO Tools Advanced Tools 22 min
GEO-A-033 Building an Enterprise GEO Team and Competency Model Advanced Strategy 30 min
GEO-A-034 GEO Process Design and Standardization Advanced Strategy 28 min
GEO-A-035 GEO Quality Control and Review Mechanisms Advanced Strategy 25 min
GEO-A-036 Designing Cross-Functional GEO Collaboration Mechanisms Advanced Strategy 25 min
GEO-A-037 GEO Training Programs and Knowledge Transfer Advanced Strategy 22 min
GEO-A-038 Managing GEO Outsourcing and Agencies Advanced Strategy 22 min
GEO-A-039 An In-Depth GEO Solution for the Finance Industry Advanced Case study 35 min
GEO-A-040 GEO Compliance and Strategy for the Healthcare Industry Advanced Case study 35 min
GEO-A-041 Advanced GEO Strategies for the E-commerce Industry Advanced Case study 32 min
GEO-A-042 An In-Depth GEO Solution for SaaS and Tech Advanced Case study 32 min
GEO-A-043 GEO Strategies for the Education Industry Advanced Case study 28 min
GEO-A-044 GEO Optimization for Local Services Advanced Case study 25 min
GEO-A-045 An Enterprise GEO Success Story: A Deep Retrospective Advanced Case study 40 min
GEO-A-046 GEO Failure Case Analysis and Lessons Learned Advanced Case study 30 min
GEO-A-047 Benchmarking Against Global GEO Best Practices Advanced Case study 35 min
GEO-A-048 The Future of GEO: Trends and Strategic Outlook Advanced Strategy 30 min
AC-S-001 What Is Agentic Commerce: The Era of AI Agent Shopping Specialist Concept 20 min
AC-S-002 The AI Agent Shopping Journey: From Discovery to Purchase Specialist Concept 22 min
AC-S-003 The Agentic Commerce Ecosystem: A Landscape of Players Specialist Concept 20 min
AC-S-004 AI Shopping Entry Points and Scenarios Explained Specialist Concept 18 min
AC-S-005 Agentic Commerce vs Traditional E-commerce: Key Differences Specialist Comparison 18 min
AC-S-006 How Brands Should Position for Agentic Commerce Specialist Strategy 22 min
AC-S-007 OpenAI Operator and ChatGPT Shopping: A Deep Dive Specialist Platform 30 min
AC-S-008 The Complete Guide to OpenAI Product Feed Integration Specialist Technical 35 min
AC-S-009 Understanding and Integrating the Shopify MCP Protocol Specialist Technical 32 min
AC-S-010 A Strategy for Integrating with Google AI Shopping Specialist Platform 28 min
AC-S-011 The Perplexity Shopping Optimization Guide Specialist Platform 25 min
AC-S-012 A Multi-Platform AI Shopping Strategy Specialist Strategy 25 min
AC-S-013 Designing the Technical Architecture for Platform Integration Specialist Technical 28 min
AC-S-014 Managing Platform APIs and Data Synchronization Specialist Technical 25 min
AC-S-015 Product Feed Structuring Best Practices Specialist Technical 28 min
AC-S-016 SKU and Variant Optimization Strategies Specialist Technical 25 min
AC-S-017 Making Product Descriptions AI-Friendly Specialist Strategy 22 min
AC-S-018 Optimizing Product Images and Multimedia Specialist Strategy 20 min
AC-S-019 Real-Time Synchronization of Price and Inventory Information Specialist Technical 22 min
AC-S-020 Designing a Product Categorization and Tagging System Specialist Strategy 20 min
AC-S-021 Trust Signals in AI Shopping Scenarios Specialist Strategy 25 min
AC-S-022 Review Optimization and Management Strategies Specialist Strategy 25 min
AC-S-023 Building Brand Authority Signals Specialist Strategy 22 min
AC-S-024 Optimizing Returns, Exchanges, and After-Sales Signals Specialist Strategy 20 min
AC-S-025 Displaying Security and Compliance Signals Specialist Strategy 18 min
AC-S-026 Integrating Social Proof and UGC Specialist Strategy 20 min
AC-S-027 Checkout Readiness: Helping AI Complete the Order Specialist Technical 28 min
AC-S-028 Analyzing the AI Shopping Conversion Funnel Specialist Data 25 min
AC-S-029 Designing an AI-Friendly Payment Flow Specialist Technical 22 min
AC-S-030 AI Shopping Source Attribution and Tracking Specialist Data 25 min
AC-S-031 Optimizing Carts and Wishlists Specialist Strategy 18 min
AC-S-032 Strategies for Improving AI Shopping Conversion Rates Specialist Strategy 22 min
AC-S-033 A DTC Brand Agentic Commerce Success Story Specialist Case study 30 min
AC-S-034 A Retail Brand AI Shopping Deployment Case Study Specialist Case study 28 min
AC-S-035 Cross-Border E-commerce Agentic Commerce in Practice Specialist Case study 28 min
AC-S-036 The Future of Agentic Commerce: Trends and Strategic Outlook Specialist Strategy 25 min
RD-S-001 Why Reddit Is the No. 1 Source for GEO Free preview Specialist Concept 18 min
RD-S-002 How LLMs Crawl, Understand, and Cite Reddit Specialist Concept 20 min
RD-S-003 Reddit's Weight Across AI Platforms: ChatGPT / Perplexity / Google AI Overview Specialist Platform 20 min
RD-S-004 What Kind of Reddit Content Gets Cited by AI Specialist Strategy 18 min
RD-S-005 Choosing the Right Subreddit: Relevance, Size, and Authority Specialist Strategy 20 min
RD-S-006 Citable Reddit Content: Structure and Writing Style Specialist Strategy 22 min
RD-S-007 Questions and Answers: Creating High-Quality, Retrievable Discussions Specialist Strategy 20 min
RD-S-008 The Role of Titles, Keywords, and Entities on Reddit Specialist Strategy 18 min
RD-S-009 Authentic Engagement vs Marketing Speak: Avoiding Detection and Bans Specialist Strategy 20 min
RD-S-010 Reddit Rules, Subreddit Policies, and Self-Promotion Red Lines Specialist Strategy 18 min
RD-S-011 Account Reputation (Karma) and Building Long-Term Trust Specialist Strategy 18 min
RD-S-012 Handling Negative Discussions and Misinformation Specialist Strategy 18 min
RD-S-013 Monitoring Brand Mentions and Sentiment on Reddit Specialist Data 20 min
RD-S-014 Tracking Reddit Citations in AI Answers Specialist Data 22 min
RD-S-015 Reddit Signals and GEO Performance Attribution Specialist Data 20 min
RD-S-016 A Reddit GEO Case Study Breakdown Specialist Case study 25 min